The
GREEN Friday
Project
We are on a mission to encourage people to rethink Black Friday. We are offering some BIG savings to be sure, but it's not all about driving sales. It's about making a positive impact with each product sold so you can feel good about your purchase.
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The Ugly side of Black Friday:
Black Friday is often associated with huge sales and frenzied shopping, but its negative impacts can be substantial:
  • Black Friday promotes overconsumption, leading to higher demand for production and shipping. The result is an increase in greenhouse gas emissions, plastic waste, and other pollutants.
  • Many consumers overspend during Black Friday, often with credit. This can lead to long-term financial strain as interest accumulates on purchases made impulsively.
  • Black Friday encourages people to shop with large, multinational companies that can afford massive discounts, often leaving small, local businesses struggling to compete.
  • The high discounts often apply to mass-produced, low-quality products, which wear out quickly, encouraging a disposable culture.
Why choose Chee
ks Ahoy?
We want to make it easy and fun for you to care for our environment. Nobody is perfect, but even small changes can add up to make a big difference. Together, we have made a real impact just in the past year alone:
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Disposables diverted from landfills
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Trees saved
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Dollars saved by switching to reusables
*Numbers are estimates based on annual sales, and data from the American Forest & Paper Association and the Environmental Protection Agency (EPA).
Make even more of an impact!
We have partnered with Sprout: Plant Trees to plant a tree with every purchase
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Our Story
Cheeks Ahoy was born shortly after our first child. 

We had planned all along to use cloth diapers for our precious baby bundle in order to do our part for the planet by reducing waste. 

But I soon realized that we were still creating lots of extra waste from disposable baby wipes - all those wipes just used once and tossed in the garbage! 

So I sewed up my first batch of reusable wipes from some repurposed flannel bed sheets and created a gentle wipe solution for my baby's tender cheeks. Not only were the wipes diverting waste, I found them to be much more effective! 

So I thought "what other disposables could be easily replaced?"

Core Values

  • Make top quality reusables, while providing world class customer service so that people can make the switch to reusables with confidence.
  • Fostering a safe, welcoming (and fun!) workplace culture, paying fair wages, and ensuring a healthy work-life balance.
  • Succeed at the expense of no one.
  • Give back to our local and global community at every opportunity.
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Check out our Socials for a behind-the-scenes look and more!
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“Cheeks Ahoy did not start out as a business idea, but as a personal commitment to improving our family's impact on the planet. Today, I proudly guarantee that every item we produce adheres to the same exceptional standards I maintain for my own family.”

Leah Black

Founder, Cheeks Ahoy